Privacy Policy

Last updated: October 16, 2026

Gen Sofa ("we", "us" or "our") operates gensofa.com. This Privacy Policy explains what information we collect, how we use it and the choices you have.

1. Information We Collect

Information you give us: your name, email address, phone number, billing and shipping addresses, order details and any messages you send us. Payments are processed by secure third-party payment providers — we do not store your full card details.

Information collected automatically: device and browsing information such as IP address, browser type, pages viewed and how you arrived at our site, collected through cookies, pixels and similar technologies.

2. How We Use Your Information

To process and deliver your orders and send order-related emails
To provide customer service and handle returns, refunds and damage claims
To prevent fraud and keep our website secure
To improve our website and products
To send marketing emails (with your consent) and show you relevant ads on other websites and social media
To comply with legal obligations

3. How We Share Your Information

We do not sell your personal information for money. We share information only with service providers who help us run our business, including:

Our e-commerce platform (Shopify)
Payment processors
Shipping and fulfilment partners
Advertising and analytics partners (such as Meta and Google)
Email and customer support tools
Authorities, where required by law

4. Cookies & Tracking

We use cookies to keep your cart working, remember your preferences, analyse site traffic and deliver ads. You can block or delete cookies in your browser settings, although some features of the site may not work properly. You can opt out of personalised ads through Meta, Google or aboutads.info.

5. Your Rights

Depending on where you live, you may have the right to access, correct, delete or port your personal information, and to object to or restrict how we process it. You may also opt out of targeted advertising and the "sale" or "sharing" of personal information as defined by laws such as the California Consumer Privacy Act (CCPA).

To make a request, email contact@gensofa.com. We will not discriminate against you for exercising your rights.

EEA & UK residents: we process your data to perform our contract with you, to meet legal obligations, for our legitimate interests or with your consent. Your information may be transferred to and processed in the United States. You have the right to complain to your local data protection authority.

6. Marketing Emails

You can unsubscribe at any time using the link in any marketing email. You will still receive emails related to your orders.

7. Data Retention

We keep order information for as long as needed to fulfil your order, handle returns and claims, and meet legal, tax and accounting obligations. After that, it is deleted or anonymised.